per year more than us
That's how much more our leading competitor charges per year.
Their top plan: £415/month. Clarity-GMS: £149/month. £266/month more — for a system that still has no WhatsApp, no AI booking agent, and no customer website. Every. Single. Month.
competitor plans with WhatsApp
Number of competitor plans that include WhatsApp.
Their basic plan: no WhatsApp. Their mid plan: no WhatsApp. Their top plan: no WhatsApp. 80%+ of UK adults use it daily. We built it into the CRM from day one — reminders, DVI video links, two-way chat. All included.
their version of 'AI'
Our competitors' AI answers questions about their own software.
One leading competitor describes their chatbot as "24/7 technical support." It won't take a booking. It won't tell you your most profitable job this month. Eve does. Adam does. Both are active AI agents included in your £149/month.
their word for 'integration'
Our competitors' word for 'accounting integration' is 'export'.
A leading competitor's own website says: "accounting exports compatible with Sage, Xero, QuickBooks." That is a file your accountant imports manually. We connect directly to Xero and QuickBooks via live API. Invoices sync. Data flows. No double-entry. Ever.
your data, their rules
Their Haynes Pro deal disappears the day you leave.
Some competitors bundle Haynes Pro and Autodata inside their subscription. That sounds great — until you want to switch. The day you leave, you lose that access too. Clarity-GMS connects to tools you own independently. Your Xero. Your domain. Your data. All yours, always.
competitor plans with a customer website
Number of competitor plans that include your customer website.
At every price level, our competitors give you a booking widget you embed into a website you build yourself. No website. No domain. No SEO pages. We build your full branded garage website, register your domain, and host it. All included.
| Feature |  | Techman | Garage Hive |
|---|---|---|---|
| Digital Video Inspections (DVI) | Included | Advanced tier (£315/mo) | Varies by plan |
| WhatsApp Video Upload for DVI | Included | ||
| Use Your Own Phone (BYOD) | Included | Via TechView app | |
| RAG Digital Checklists | Included | Advanced tier (£315/mo) | |
| Customer Portal with Online Approval | Included | Advanced tier (£315/mo) | Online authorisation advertised |
| Full Branded Customer Website | Included | ||
| Free Domain Included | Included | ||
| Online Booking (24/7) | Included | Pro tier (£415/mo) | |
| Automatic MOT & Service Reminders | Included | ||
| WhatsApp Reminders & Notifications | Included | ||
| WhatsApp CRM Integration | Included | ||
| AI Booking Assistant (active agent) | Included | FAQ bot only | |
| AI Admin Copilot | Included | ||
| True Xero / QuickBooks Native Sync | Included | Data export only | |
| DVLA Vehicle Lookup | Included | 10p per lookup | |
| GSF Car Parts Live API Ordering | Included | ||
| GSF Repair Times & Labour Lookups | Included | Via Haynes Pro add-on | Via Autodata add-on |
| Fix My Motor Leads (local repair-lead marketplace) | Included | ||
| UK Postcode & Address Lookup | Included | ||
| Staff & Holiday Calendar | Included | Top tier only | |
| Free Customer Data Import | Included | Charged service | Varies by plan |
| One Flat Monthly Price (No Tiers) | Included | 3 tiers (£189–£415) | Varies by plan |
Comparison based on publicly available information as of April 2026. Features and pricing may vary by plan, tier or region. Please verify directly with each provider.
Everything our competitors charge extra for — we include for free.
With our competitors, a fully-equipped system means climbing through multiple tiers and paying up to £415/month. With Clarity-GMS, everything below is already in the box.
Customer Portal with Online Approval
Customers log in, view estimates, approve work. Included at Clarity-GMS from day one.
TechMan: Advanced tier only
£1,512/year extra with competitors
Digital Video Inspections (DVI)
Film, annotate and share inspection videos with customers. We include it — they charge extra.
TechMan: Advanced tier only
£1,512/year extra with competitors
Online Web Booking (24/7)
Let customers book online around the clock. Competitors charge up to £415/mo for this.
TechMan: Pro tier only
£1,200/year extra with competitors
WhatsApp Reminders & Notifications
MOT reminders, booking confirmations, DVI links — all via WhatsApp. Competitors offer SMS only.
TechMan: Not available — at any tier
Simply not possible with competitors
AI Booking Assistant (Eve)
Eve takes bookings, answers customer questions, and handles enquiries at 3am. Competitors have a FAQ chatbot.
TechMan: Not available — at any tier
Simply not possible with competitors
AI Admin Copilot (Adam)
Ask what your most profitable job was this month. Adam knows. Our competitors have no equivalent.
TechMan: Not available — at any tier
Simply not possible with competitors
Full Branded Customer Website
A real website — SEO pages, service pages, your branding, your domain. Included. Competitors offer nothing.
TechMan: Not available — at any tier
Simply not possible with competitors
Free Domain Included
Your own garage website domain. We register it and set it up. Our competitors don't offer websites at all.
TechMan: Not available — at any tier
Simply not possible with competitors
Native Xero / QuickBooks API Sync
Invoices flow directly into Xero or QuickBooks in real time. Competitors export a file you import manually.
TechMan: Data export only — all tiers
Your accountant still has to clean it up
The total with our competitors to match us?
£415/month
And they still won't have WhatsApp, AI agents, or a customer website.
Clarity-GMS: £149/month + VAT. Everything included.
What they say. What it actually means.
We've done the homework. Here's a plain-English translation of how some competitors describe their features.
They say
"Accounting Integration — export to Xero, Sage & QuickBooks."
What it means
They built a whole quasi-accounting system inside their GMS. Then they export a file to Xero. Your accountant receives a data dump they still have to clean up — in software they didn't choose and can't fully control.
We connect directly to Xero or QuickBooks via API. Invoices appear in your accountant's app. Customer data syncs. Zero double-entry. Your accountant stays in the tool they already know.
They say
"TechBot — 24/7 AI Technical Support Answerbot."
What it means
It answers questions about how to use their software. It won't take a single booking, handle a customer query, or tell you how your business is performing. It's a help FAQ with a chatbot wrapper.
Eve takes bookings at midnight. Adam answers "what's my most profitable job this month?" Neither has ever said "I only answer questions about the software."
They say
"Customer Portal with Online Authorisation."
What it means
Available on their Advanced tier. That's £315/month. You can't get it on their Lite plan. So after you've signed up and onboarded, you discover it's another £126/month on top of what you expected to pay.
Full customer portal — included. At our standard price. No tiers, no surprises. Plus a complete branded customer website with your own domain, which they don't offer at any price.
They say
"SMS & Email Communication — send estimates, invoices and reminders."
What it means
SMS and email. That's it. At every tier, including their £415/month Pro plan, there is no WhatsApp. In 2026. When 80%+ of UK adults use WhatsApp daily.
WhatsApp built into the CRM from day one. Reminders, DVI video uploads, quotes, and two-way chat — all on the platform your customers actually use.
They say
"Online Web Booking Tool — automate web bookings to increase profits."
What it means
Pro tier only. £415/month. Conditions apply. A booking widget you embed in a website you build yourself — if you have one. No website is included.
Online booking included. Plus we build your entire customer-facing website — SEO pages, service pages, your branding, your domain — all part of the package.
They say
"No set-up costs. Unlimited users."
What it means
True — no setup cost. But to get the features a modern garage actually needs (portal, DVI, web booking), you're looking at £315–£415/month. Annually that's up to £4,980 a year. For a small garage.
One plan. Everything included. No tiers to climb. The features you actually need are in the box from day one — at £149/month, that's £1,788/year. You do the maths.
How Much Could You Save by Switching?
Compare what our competitors charge for their tiers against what you get with Clarity-GMS at £149 + VAT/month.
TechMan Lite
£189/mo
Basic invoicing, reminders, supplier integrations
vs Clarity-GMS (everything included)
Save £40/mo
£480/year back in your pocket
Plus: portal, web booking, AI & WhatsApp all included — costs extra with them.
TechMan Advanced
£315/mo
Adds customer portal, DVI, digital job cards
vs Clarity-GMS (everything included)
Save £166/mo
£1,992/year back in your pocket
And we still include WhatsApp, AI agents, and a full website that their Advanced plan doesn't have.
TechMan Pro
£415/mo
Adds web booking, tech efficiency tracking
vs Clarity-GMS (everything included)
Save £266/mo
£3,192/year back in your pocket
Their top plan still has no WhatsApp, no AI booking agent, no customer website. We do.
Monthly Cost at a Glance
Estimated starting prices based on publicly available information as of April 2026. Features and pricing may vary by plan, tier or region. Please verify directly with each provider.
Prices from public sources. TechMan tiers: Lite £189/mo, Advanced £315/mo, Pro £415/mo. Last updated April 2026.
Features You Get for Your Money
How many of the 22 compared features each platform includes as standard.